“The MPC needs an outlet, but BT can be charged and then run on batteries like a laptop.†The company has also created Beat Thang Virtual for the Macintosh and PC ($149), a software solution that ships with more than 3,000 original sounds. It’s available at Beat Kangz’s Website and through retailers such as Guitar Center and Sam Ash Music. “Beat Thang supplies not just synthesized drum sounds, but a full range of synth and acoustic instruments to create with–keys, strings, guitars, bells, special effects, vocal effects, etc.,†notes Mitchell. ![]() ![]() To address this gap, the team has developed the Beat Thang Music Production System ($999), a portable music production machine, which will be released later this year. They just don’t understand hip-hop and they don’t know how to speak to the market.†“The music equipment industry is run by older white men. Emmanuel, president of Beat Kangz, says at the core there’s a disconnect between the developers of the technology and the artists.
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